Media Usage Has Exploded

Due to COVID-19, total tv usage has INCREASED by 60%

COVID-19 has forced U.S. residents to stay inside to social distance. And with almost all businesses closed and some working remotely, consumers are turning to total tv media for entertainment AND work purposes.

Total TV: includes watching traditional live TV, DVR recordings, video-on-demand and streaming services or other content through any TV set, game console or connected device.

According to Neilsen, Global marketing research and business services company, there was a 22% in Total Tv in Seattle, Washington over just a ONE WEEK period. Just teens alone have a 104% media increase now that they are home from school. New York and LA are following the same pattern with an 8% increase just over a few days.

During a crisis, people turn to their TV to watch the news and to pass the time. But there is potential for TV to grow further! COVID-19 is a bigger crisis than we have had before. Mostly because it affects not just one state, but the entire country (and WORLD) for a prolonged amount of time.

The biggest impact from COVID-19 is the vast amount of companies becoming remote during this time. Neilsen data suggests that employees who are working remotely are watching 3 more hours of traditional TV per week compared to non-remote workers.

Before the COVID-19 crisis, U.S. consumers were using media platforms 12 hours a day, already a historical high. 3/4 of those consumers are using TV streaming subscriptions (Netflix, Hulu, Twitch, Disney +, ect.) and TV connected devices (Apple TV, Amazon Fire, Roku, ect.). It will continue to grow as COVID-19 remains an issue.

Now is the time to allocate more funds to your marketing budgets to get in front of the incredibly huge audience that COVID-19 has provided. Our team of strategists use statistical analysis and data visualization software to help make marketing decisions tailored to your business goals.

Contact Data Drive TODAY to stay in front of your customers & even further in front of your competition!